Redefining Destination Events

Rochester native Terrell Wyatt, known as “Booby,” has become a prominent figure in the event hosting world. What began as a family BBQ blossomed into the legendary “Twerktober,” setting the stage for Terrell’s rise. With over a decade of experience, he’s taken his talents across the U.S., curating SOBO destination parties that bring Rochester’s vibrant culture to cities like Miami, Atlanta, and Orlando. Each event is a meticulously crafted journey, offering a unique taste of local nightlife. Terrell’s mission is to grow SOBO into a cultural phenomenon, one unforgettable event at a time.